Wal-Mart is Smart (and the Post is dumbing down)
Two articles today, from the business sections of the Times and the Post, are almost enough to convince me that we're wrong about Wal-Mart. Sure, they're hurting local economies, exploiting workers and chewing up the landscape, but Americans mostly like their stores and as today's news shows, the company is smart and getting smarter.
Hiring Democratic operative Leslie Dach to be in charge of public relations and government affairs is bold, but this quote from the Post's profile of energy theoriest Amory Lovins is even more striking:
"He's been fantastic," said Andy Ruben, vice president for strategic planning and sustainability at Wal-Mart. Lovins suggested that Wal-Mart get its truck drivers to stop using the main engine to air-condition their cabs while parked. Instead, he proposed using small, more efficient engines installed behind the fuel tank. Ruben says the change will save 10 million gallons a year for Wal-Mart, which operates 7,200 trucks, the second-largest private fleet in the nation.
Ruben said Lovins also introduced him to the idea of "phantom loads," electricity used by televisions, microwaves and other appliances while turned off. Wal-Mart may ask suppliers to redesign such devices. Lovins and his colleagues at RMI, Ruben said, are "big thinkers and have got a different lens they see things through." Lovins said he likes working with a company that can make decisions quickly and is big enough to have a real impact.
To me, the eye-opener was the idea that Wal-Mart even has a Vice President for strategic planning and sustainability. Meanwhile, BP is running commercials promoting alternative energy, with the company formerly known as British now ID'ing themselves as "Beyond Petroleum."
There's something happening here. Maybe Leslie Dach is right when he told the Times:
"I believe that change is happening and the change is real," he said. Explaining his decision to leave his role as an outside consultant, he added, "The changes come from the inside."
As I've said before, taking on Wal-Mart is a pretty tough battle. I'm not suggesting giving up on outside pressure, but simultaneous inside progress is looking pretty good today.
One More Thing:
One of the great newspaper stylists of our time was the late Washington Post TV writer, John J. Carmody. His TV column, written in the voice of "Captain Airwaves" was witty, informative and always a pleasure. On the other hand, his successor, Lisa de Moraes, takes pride in writing like a Valley Girl:
"It's a question that not only we face with 'Vanished' but frankly the whole industry is going to be facing this year, given the proliferation of serialized shows," said Liguori, who, as one TV critic sitting in The Power Strip noted, often sounds like he's swallowed a dictionary. "Proliferation"--paleeze.
Helo? Is "proliferation" reallyl such a hard word?
One Power Strip critic, reflecting the general cranky-pants-iness of the room, said it was nice to know Liguori feels everybody's pain but what exactly is he doing about it?
Wow, what a missed metaphor pile-up in that sentence. Power Strip? "Cranky-pants-iness?" This woman, and I'm assuming that although she writes like one she isn't really a teenager, is far too in love with her own "writing." As Truman Capote said (about Jack Kerouac), "that's not writing, that's typing."
"We did want to make sure we had some portfolio management," said Liguori, coughing up a little Merriam-Webster.
More of those fancy words. Imagine that. A Fox VP who's too intellectual for the Washington Post! Please, WashPost, stop killing trees for this woman!