Holy Astroturf! *Updated*
As I shamefully boast below, my most widely reprinted column was my op-ed for the Christian Science Monitor about phony grassroots, or "astroturf" letters to the editor. If you follow my logic on the links below, you'll see that when it comes to ghostwriting, propaganda and public relations, sometimes I'm for it, sometimes I'm agin it. But even I was gobsmacked (as Guardian readers might say) to read this, from the Guardian by way of the L.A. Times. Now, your tax dollars are at work paying for phony news stories that Iraqi middlemen pay to play in the press. Stop the spin machine. I want to get off!
More on this story from the NY Times, the Washington Post and Romanesko. (Can you see Scott McLellan squirm? Squirm, Scott, Squirm)
Watch this story blow up over the next few days as government officials express shock, shock, that they paid to place news articles in Iraqi papers. Wasn't it easier when the CIA just paid U.S. journalists directly ?
Originally posted 9 July 2005 On Thursday, The New York Times printed an op-ed by Cardinal Christoph Schonborn, archbishop of Vienna called "Finding Design in Nature," in which he wrote:
"Evolution in the sense of common ancestry might be true, but evolution in the neo-Darwinian sense--an unguided, unplanned process of random variation and natural selection--is not."
Then, Saturday's Times contained a page one article on reaction to the Cardinal's views and the links between the Cardinal and the Discovery Institute in Seattle, which promotes the theory of "intelligent design." Read the article in full for yourself, and prepare for the coming storm over evolution.
Book your seats now for the next monkey trial on TV.
But while we wait, consider this nugget dropped in the eleventh graf of the Times story, after the jump to page A11:
"The cardinal's essay...was submitted to The Times by a Virginia public relations firm, Creative Response Concepts, which also represents the Discovery Institute."
Holy Astroturf, Benedict!
Is it shocking that the Church has the same PR acumen as, say, the tobacco industry ( I just like mentioning them whenever this blog needs a villain)?
The Creative Response Concepts website describes the services it performed for Cardinal Chris thusly:
Opinion editorials and letters to the editor enable the author
to comment directly on important news of the day. They provide an
unfiltered opportunity to reach readers. Op-Eds enable you to reach
opinion leaders and help you shape the terms of debate on issues of
concern to you, your industry or your constituency.
My most widely reprinted column (thank you, Google) was about the retailing of one of the last homes to honest discourse in the daily paper. It was even reprinted in a media textbook that included the words "like Malcom Gladwell" in its bio of me. OK, they were referring to a fact only slightly more distinguishing that we both breathe oxygen but still...
Is the answer really more truth in labeling? Should The Times note which columns are submitted by professional interests?
I'm not sure that's a good idea. As a professional writer, I appreciate professional writing, and if a public figure signs an op-ed I actually enjoy reading, I consider the ghostwriter a good investment.
But I bet the Times' ombudspeople are busy as bees tonight...